“Luxury is no longer about flashy surface decoration. It’s about having a backstory of craftsmanship and a manufacturing process respectful of people and the planet.”
That is the new CITIZEN L definition of a luxury product. CITIZEN L takes ethical manufacturing seriously. It discloses all the materials it uses and the carbon footprint it produces; it issues a DRC conflict-free minerals statement and a statement of commitment to craftsmanship.
CITIZEN L will be releasing more of its new-definition luxury watches in 2019. The theme for this year is “Brave is Beautiful: From PATHWAY to RED CARPET.”
We pictured a woman passionate about staying true to herself and following her own—and no one else’s—path. In line with that image, the designs we created express the inner strength and shining beauty of a brave woman advancing into her future.
The straight sides of the case evoke the idea of taking a brave, straight path through life. Set with 10 pieces of diamond, they shine like brilliant signposts on the road to self-realization. The case consists of four highly polished parts. From that come clear, beautiful lines, a sense of volume and a shine worthy of fine jewellery.
With 24 pieces of diamond in total, this meticulous design is a delight down to the smallest detail.
AVAILABLE IN AUTUMN 2019
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EG7068-16D 
EG7061-15E 
EG7069-81D
Square shape. Shining clarity. Boldly cut curved glass.
A subtle suggestion of roundness in the case line evokes the beauty of a woman who is supple and graceful yet strong inside. The mother-of-pearl dial has an easygoing feminine quality, while its gently varied iridescence expresses the idea that no two women are ever beautiful in quite the same way.
AVAILABLE IN AUTUMN 2019
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EW5556-87D 
EW5554-82D 
EW5550-16N
